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PKKMB Online Ilmu Komunikasi Tahun 2020
SEMINAR ONLINE “HOW COMMUNICATION CREATES YOURSELF IN 5.0 ERA”
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Motivation Training Ilmu Komunikasi UNJ 2020
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Brand Management
10 Brand Management
Advanced brand management managing brands in a changing world
Advertising and Branding Concepts, Methodologies, Tools, and Applications
Brand Gender Increasing Brand Equity through Brand Personality
BRAND NAME PRODUCTS New Strategic Brand Management
Brand Sense How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Designing Brand Identity An Essential Guide for the Whole Branding Team
B2B Brand-Philip Kotler
From Brand Vision to Brand Evaluation, Third Edition The strategic process of growing and strengthening brands
Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers
Creative Iklan
Advertising by Design Generating and Designing Creative Ideas Across Media
Creative Strategy in Advertising
Ogilvy on Advertising in the Digital Age
Persuasive Advertising
Creative Thinking
introduction to critical thinking and creativity
The Art Of Creative Thinking
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6 Teori Pokok Kreativitas
Coding and Big Data
AI in Marketing, Sales and Service How Marketers without a Data Science Degree can use AI, Big Data and Bots
Big Data in Practice How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
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Basics Advertising Copywriting The Creative Process of Writing Text for Advertisements or Publicity Material
Communications Writing and Design The Integrated Manual for Marketing, Advertising, and Public Relations
Content is King writing and editing online (Emarketing Essentials
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Persuasive Copywriting Using Psychology to Influence, Engage and Sell
The Copywriter’s Handbook, Third Edition A Step-By-Step Guide To Writing Copy That Sells
The Copywriting Sourcebook How to write better copy, faster – for everything from ads to websites
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Best Practices for Graphic Designers, Grids and Page Layouts An Essential Guide for Understanding and Applying Page Design Principles
Drawing for Graphic Design Understanding Conceptual Principles and Practical Techniques to Create Unique, Effective Design Solutions
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Events Management
The Event Manager’s Bible_ The Complete Guide to Planning and Organising a Voluntary or Public Event
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Advertising Promotion and Other Aspects of Integrated Mng Communications
Destination Marketing An Integrated Marketing Communication Approach
eMarketing The Essential Guide to Digital Marketing
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A guide to developing a PR campaign
Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)
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Media Baru
Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
Journalism and PR News Media and Public Relations in the Digital Age News Media and Public Relations in the Digital Age
Share This the Social Media Handbook for PR Professionals
Social Media and Public Relations Eight New Practices for the PR Professional
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Pengantar Komunikasi Massa
Mass Communications and Media Studies An Introduction
Media Today An Introduction to Mass Communication
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The Basic Advertising, Marketing and Promotion
ADVERTISING Advertising and Promotion Communicating Brands
Advertising Age The Principles of Advertising and Marketing Communication at Work
Pengantar PR
A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Handbook of Corporate Communication and Public Relations
The Public Relations Handbook
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Radio Journalism
Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Essential Radio Journalism How to produce and present radio news
Podcast Academy The Business Podcasting Book Launching, Marketing, and Measuring Your Podcast
Podcast Solutions The Complete Guide to Audio and Video Podcasting
Podcasting Bible Create and market successful podcasts from your desktop, for your company, or in the studio
Radio Journalism in America
Radio Production
Videography
Basics of the Video Production Diary (Basics of Video) (Basics of Video Series)
Introduction to Media Production The Path to Digital Media Production
Video Production Handbook, Fourth Edition
Videography Video Media as Art and Culture
YouTube for Business Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)
Referensi Pembelajaran Berbasis OBE (Outcome Base Education), PBL (Project Base Learning) dan PBBL (Project Based Blended Learning)
KAMPUS MERDEKA
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Consumer Behavior and Advertising Management
Advertising Media Planning
The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
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