Figure 1. Visit to the Entrepreneurship Exhibition by the Ministry of Trade (Kemendag),
Source: Nadhifa Najwa Aulia
Jakarta, December 18, 2025 — The Jabodetabek Regional Office of the Association of Higher Education in Communication Sciences (Aspikom) held an Entrepreneurship Exhibition attended by the Minister of Trade, Budi Santoso, the Rector of Esa Unggul University, the Chair of ASPIKOM, and the Chair of ASPIKOM Jabodetabek. This event aimed to strengthen the synergy between MSME players, the government, and universities in supporting the campus entrepreneurship ecosystem in Indonesia.
Figure 2. Group photo with Communication Science Representative Lecturer (Dr. Dini Safitri, S.Sos., M.Si., CPR.)
Source: Aqshel Wiraditya
The highlight of the event was a keynote speech by the Minister of Trade of the Republic of Indonesia at 09:35-09:50 WIB, which highlighted the strategic role of digital entrepreneurship in the national economy. The event concluded with the unveiling of a commemorative plaque, the presentation of plaques, and a group photo from 09:50 to 10:00 AM. This activity is expected to serve as a momentum for sustained collaboration among stakeholders to drive innovation and business growth.
Figure 3. Communication Science Student Representatives Opening a Booth at Esa Unggul University
Source: Aditya Naufal and Prima Sapta
In this event, students majoring in Communication Studies at UNJ opened a booth selling two products, namely Chills n Crumbs and Cipak Nusantara. The presence of this booth provided a platform for students to engage in entrepreneurship and increase their sales by enlivening this event.