A group of five S-1 Communication Science students batch of 2022 of Universitas Negeri Jakarta successfully qualified for the top 50 of the Program Mahasiswa Wirausaha (PMW) 2025. The cookie business called “Our Sweet Days”, which was initiated by Dea Mutiara Zahrani, Hikmah Rizqiah, Siti Nurlailah, Tassa Khoerun Nisa, and Khoirunnisa, originated from the Copywriting course assignment undertaken this semester. Then, it was developed into a business idea and submitted to the Program Mahasiswa Wirausaha organized by Universitas Negeri Jakarta.
After passing the pitching stage in front of the judges, Dea and her friends’ business passed to the next stage, the product & quality test stage. This stage will test the readiness of the product in terms of quality and feasibility. After that, they will have the opportunity to market their products directly at the main event of PMW, the 2025 PMW Bazaar. In 2024, the PMW bazaar was successfully held and attracted more than 1,000 visitors.
Welcoming this achievement, the Coordinator of the S-1 Communication Science UNJ, as well as the lecturer in the Copywriting course, Dr. Dini Safitri, S.Sos., M.Si., CPR said, “Congratulations to the Our Sweet Day team who passed the funding and entered the top 50 PMW UNJ. Hopefully they can go through the next stage well and without significant obstacles.”